Hyundai's 2009 Tucson advertisement campaign reaches new adventurers

6 September 2008 · posted by Staff

Hyundai’s 2009 Tucson campaign is reaching new audiences through exciting new opportunities with ninemsn, by advertising on Windows Live for mobile products.

2009 Tucson advertising on Windows Live products across online and mobile devices: By introducing the 2009 Tucson ‘For the Everyday Adventurer’ campaign on Windows Live for mobile products, ninemsn is delivering Hyundai new opportunities to engage and interact with consumers.

Hyundai is the first automotive company in Australia to integrate a campaign across online and mobile platforms using Australia’s most popular free email product – Windows Live Hotmail; and instant messaging product – Windows Live Messenger.

This means that the 2009 Tucson campaign will reach online audiences in Australia of 6 million through Windows Live Hotmail and 4.5 million through Windows Live Messenger and in addition, around 100,000 people on mobile phones each month of the campaign.

“The increasing trend to checking email on mobile devices means we can produce creative, interactive and flexible campaigns for the Hyundai brand that engage a target audience who are constantly on the move,” said Oliver Mann, Hyundai’s General Manager of Marketing. “In partnering with ninemsn on our 2009 Tucson marketing campaign and pushing the message across both online and mobile we can do just that.”

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